A powerful equation motivates 800 attendees

Tektronix’s IB University 2007 required mixing work, study, and play into a cohesive whole. Henry V helped them get top rankings from attendees.

The Challenge:
Bring together Tektronix’s entire worldwide sales force and channel partners for training and hands-on product demonstrations. Plan multiple open sessions (one internal, one for partners) and host nightly activities.

The Solution:
Henry V created the “Power of One: One Team, One Vision, One Goal” theme to reinforce business relationships between corporate, sales, and channel partners. We developed an expansive four-screen-wide stage that kept attendees’ attention right where Tektronix wanted it: on its presenters and products.

The Results:

A framework that let 800 global partners interact for 5 days — while permitting specialized training on 14 new products. Two big bashes ensured IB University earned some party school points.

Now that things have slowed from 100 miles an hour to 95, I wanted to officially say thank you. We are impressed with your ability to remain calm in the center of the storm and deliver a great result. Everyone is happy. That is our metric for success here, and it was achieved!— Communications Partner, Tektronix Inc.

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