Henry V Events

Real Madrid! Welcome to America!

Young American soccer fans meet and train with the world's best soccer team.

The Challenge:
Love soccer? If you are an American soccer fan, the opportunity to meet and talk to a world class soccer pro is about the coolest thing ever. Now - let's figure out a way to make that happen - and get some good press in the process.

The Solution:
Henry V and adidas teamed up to leverage sell-out interest in the Real Madrid / DC United exhibition game in Washington DC. 70,000 fans attended and that was too good an opportunity to pass up! The goal was to foster great press coverage for adidas with three unique events in the DC area.

• In-store promotion kiosks provided local kids an opportunity to win tickets to a private training session with the team's superstars the day before the big game.
• Lucky young customers of the DC adidas Store were given an opportunity to win a one-on-one, face-to-face, never-to-happen-again-in-a-thousand-years chance to meet Kaka - the team's lead scorer and intergalactic superstar.
• And, 6 local soccer coaches were given an opportunity to meet with the coach of Real Madrid and discuss anything and everything related to soccer. Some examples of questions asked, "How do you keep your players motivated when they are on the road all year long playing soccer?" and "What are some of your favorite drills to run players through?"

Henry V provided pre-event production services and all on-site management. The program preceded the big game by a full week, helping to boost game interest, soccer enthusiasm and most important, adidas brand appeal to American soccer fans.

The Results:

• Raving fans
• Great Press coverage
• Flawless Execution