Henry V Events

Taking Office on the Road

Microsoft turned to Henry V to implement an important product launch tour, introducing U.S. businesses to the new version of Office business productivity software.

The Challenge:
Microsoft faced the difficulty of executing large-scale events for customers and partners in 17 cities in just a six-week span. Microsoft also wanted to webcast the events to reach a broader number of people who could not attend in person. Challenges included navigating local laws and communicating different messages to three distinct audience groups.

The Solution:
Henry V managed staging, lighting, set-up, tear down, transportation and staffing to ensure that Microsoft executives could focus on the quality of their presentations, not the logistics. In addition, Henry V managed live webcasts in four key cities where demand outstripped capacity at the event venue, doubling the effective live attendance.

The Results:

• Seamless set-up of product launch events in 17 cities in six weeks reaching 11,000 in-person attendees and more than 33,000 total including online participants

• Simultaneous webcasts doubling the live exposure of events in four key cities
• Three unique attendance tracks providing unique content to each audience segment
• Flawless execution delivering an experience that exceeded client expectations