Case Study:
LexisNexis' kick-off party for guests to meet each other and their host city.
The Challenge:
Every year, LexisNexis hosts the American Association of Law Librarians (AALL) convention in a new city. The opening event is always a gala reception for guests to reconnect and, simultaneously, discover their new location. But, how to share a taste of the full city from a single ballroom?
The Solution:
Explore Portland through three distinctive neighborhoods into the party:
The Results:
The two-hour event gave national visitors a taste of three neighborhoods they could easily visit in the days to come. It was an energetic, bar-raising beginning to the five-day conference.
adidas wanted 350 sales reps to keep primary audiences top-of-mind during a week-long event.