Interactive Nametags

Intel and the Channel were looking for a new way to connect.

The Challenge:
Intel Solutions Summit, a flagship Channel event, needed a jolt. After ten years of the same program, conversations and relationships had settled into a familiar but limited routine. It was time to stir things up.

The Solution:
Henry V partnered with nTag Interactive to bring a heightened level of conversation and connections to the 3-day event through easy-to-use electronic name badges backed by a sophisticated communications plan. By coordinating with presenters, the Channel Board of Advisors, Intel event directors and nTag staff, Henry V delivered:

    Valuable attendee connections:

  • Icebreakers, introductions, instant business card exchange
  • Instant announcements, updates and one-touch event agenda view
  • Mid- and post-presentation feedback
  • Game points for valuable prizes
  • Enhanced opportunities for presenters:

  • Interactive questions for audience engagement and discussion direction
  • Immediate feedback post-presentation
  • Unmatched event data for Intel:

  • Attendee, staff and sponsor networking statistics
  • Showcase flow and interactions
  • Presentation, training and overall event effectiveness

The Results:

  • Interaction between attendees was up dramatically from prior years.
  • Post-event data was in more detail than ever before.
  • Over 13,000 business cards exchanged between 650 attendees.
  • 80% of attendees said, “The nTag activities increased social networking value.”

Amazing! We’ve never had data like this before.— NA Channel Program Manager


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