Driving Your Business — deLuxe!

A dozen executives. A dozen countries. How do you drive your global business?

The Challenge:
When a select group of global executives visits for product development meetings, what can be done to impress them with the strength of the brand and your commitment to partnership?

The Solution:
By surprising and delighting them with innovative VIP treatment and an extended brand experience that emphasizes the theme: driving future business.

The Results:
As a dozen executives arrived from all points of the globe, Henry V fired up the welcome wagon. Special touches included:

  • Accommodations, gift baskets and a rooftop reception at the Hotel deLuxe
  • Personalized oil paintings from a commissioned artist
  • Luxury travel to and from daily meetings
  • A surprise car rally in classic Thunderbird convertibles
  • Brand icons spread throughout the countryside
  • Dinner and driving lessons at a prestigious golf course

Great Event...and it's going to leave a long-lasting impression.— Product Line Manager

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