Bringing the HP/Disney Experience to Families Across America

Hewlett-Packard wanted a consumer-friendly way to introduce what their printers could help create for families.

The Challenge:
Change perceptions of what DeskJet printers are capable of creating for a new audience of Moms and families. Combine two brands and take them on the road across the country, generate excitement and prove ROI.

The Solution:
HP hired Henry V to help with the project's extensive pre-event planning, creative design, and on-the-road challenges. We provided HP with a turnkey package which included collateral and exhibit design, site coordination, on-site staffing, shipping, post-event evaluation and fulfillment — the works.

The Results:
On the road for 19 weeks without so much as a flat tire, the HP/Disney Mall Tour proved an excellent investment for HP. Over 80% of the tour's guests claimed the event had a positive impact on their perception of HP, raising the likelihood their next printer purchase would be an HP DeskJet printer.

Two Thumbs Up!— Said 93% of surveyed audience when asked if they found the information helpful

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