Celebrating 25 Years

The Daimer executive staff brings European press to Portland to demonstrate the fruits of a 25 year partnership.

The Challenge:
In just a few weeks’ time, collaborate with German leadership to create an internationally impressive event.

The Solution:
First, Henry V’s creative team collaborated with Daimer' artistic directors to create a theme, look and feel for the event that honored both Daimer and Freightliner standards. Then our staging department turned a working warehouse into an auditorium and display floor for 500 guests and press members, plus three trucks, one bus and various engine parts. Finally, Henry V’s logistic experts transported hundreds of Freightliner employees to the event, then took the international press on a whirlwind tour of the Pacific Northwest in a convoy of brand new, top of the line Freightliners.

The Results:

Smiling executives, honored employees and pages of positive ink in newspapers and trade journals across the globe.


The European journalists were very pleased….We appreciate very much how - given only a short period of time - this event developed and turned out to be a wonderful transatlantic project.— Daimer Executive Staff


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