Producing a major motivational event in three weeks

Impossible is Nothing was the theme of adidas America's recent North American States Meeting in Los Angeles, CA.

The Challenge:
From beginning to end, create a compelling and fun atmosphere for several hundred adidas sales representatives to learn about the new product lines and enjoy themselves while in Los Angeles.

The Solution:
Tactical logistics, staging and production teams kicked into high gear literally moving mountains of cables and tons of staging elements. Our aim was to produce a flawless and educational Sales Meeting with no room for error.

The Results:

  • 8 general sessions
  • 26 presenters
  • 35 performers
  • 51 videos (10 created on-site)
  • 3 live bands and 4 parties
  • 5 celebrity athletes
  • 1,001 light cues
  • 6,000 miles of shipping
  • 18,000 square feet of stage

    • ...in three weeks.

Many, many thanks go out to you and your team for such a job well done! You took our ideas and made them a reality, no matter how insane or last minute they may have been. Kudos to you and your team!— adidas Senior Event Manager

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