Henry V Events

Boosting brand immersion with large-scale projections

adidas wanted 350 sales reps to keep primary audiences top-of-mind during a week-long event. Henry V worked with them to find an illuminating solution.

The Challenge:
The three stripe company wanted their sales representatives to learn about new product lines in a compelling and fun atmosphere. With only a few weeks to devote to planning this national, out-of-state event, we had to meet adidas’ fast pace stride-for-stride.

The Solution:
Henry V headed to Palm Springs, California and let our creative, logistics, staging and production teams kick into high gear. Because adidas had limited space — and limited time to reset the room — we used high-quality projections to transform an empty ballroom. Visuals of an urban cityscape and a grassy football field kept our client’s two most prominent target audiences top-of-mind.

The Results:
Thanks to a structure that included two general sessions and ten videos, 350 attendees found it easy to fully engage with all product categories. Two themed evening events gave attendees time for three key activities: relaxation, networking, and casual, rep-to-rep education.