Henry V Events

Thousands Celebrate World Cup in Portland

The FIFA World Cup is one of adidas’ most important global sponsorships. A large-scale, public World Cup viewing party was the perfect opportunity for adidas to affirm its heritage and leadership position in soccer in Portland, Oregon, home of the company’s U.S. headquarters, and celebrate the sport with avid fans.

The Challenge:
Create a compelling experience for more than 10,000 fans that supported adidas brand awareness, aligned with other corporate sponsor needs and enhanced the viewing experience of the championship match between Spain and Holland.

The Solution:
In partnership with the Major League Soccer’s Portland Timbers, adidas hosted thousands of soccer fans for a World Cup championship match viewing party at Pioneer Square, a downtown plaza, where fans watched the game on a massive outdoor display. Timbers players distributed adidas soccer balls, coupons and T-shirts to fans, who also played foosball and gathered around an oversized official match ball for fun photo opportunities.

The Results:

• More than 10,000 fans attended and enjoyed the experience
• 6,000 T-shirts and 3,000 sales coupons were distributed
• Official match soccer balls and sports towel giveaways
• More than 300 fans photographed with the giant match ball
• Extensive local news coverage in the Portland media market