Henry V Events

Engaging Consumers Across Oceans

Henry V helped EA Sports connect consumers in the United States and England with a transatlantic soccer challenge to promote the match between the two nations during the 2010 FIFA World Cup.

The Challenge:
Technical problems the night before the event necessitated that EA Sports call Henry V to quickly rescue the event by securing an alternate Internet connectivity between locations in Los Angeles and London. The facility for the event claimed they had a highspeed Internet connection, when in reality there was none. The local phone company needed two weeks for installation. The event could not go on without Internet access.

The Solution:
Within three hours of the call Henry V’s Portland-based staff was in route to Los Angeles to set up the streaming media and a live Twitter feed at Universal Studios where consumers would soon gather for fun. Using microwave technology, we installed a temporary Internet connection in about six hours overnight.

Wireless microphones were also quickly sourced and set up to ensure a seamless experience for consumers, who could kick a penalty shot and play EA Sports video game challenges against rivals overseas. In addition, Henry V sent a live video webstream to London so British fans could see the action in Los Angeles.

The Results:

• Henry V coordinated two external vendors to secure temporary Internet access
• Seamless operation of streaming video, video game contests and live Twitter feed
• Approximately 1,000 consumers enjoyed the experience