Tuesday, 16 February 2010 16:33
With the New Year in full swing and major corporate and consumer events underway, we can already see certain trends forming.
Here are some of the top trends we expect to see this year:
Read more: Top Trends 2010: Events will work harder than ever
Friday, 05 February 2010 16:27
You have locked-in the venue, completed a great site visit and are ready to have your graphic designer start cranking-out signage. Before you turn him/her loose to fulfill all of your sintra and foam core dreams, take a step back and think. Who are you speaking to? What do you want them to do? How do you want to communicate with them?
Between the venues, floor plans, remote meeting rooms and display houses it is easy to become overwhelmed with the logistical details and intent of event signage. Remember these simple “do”s and “don’t” to turn those nightmares into happy attendees and sparkling feedback.
Wednesday, 27 January 2010 09:49
Make your live events great by embracing unexpected twists
So what if you didn’t make a hotel reservation for that big event? Do you go anyway? Absolutely! What if you have to sleep in your car? What if this? What if that? Of course you go anyway and make things happen.
The “what if’s” are what make live events and experience marketing exciting The most memorable experiences are totally off the cuff and usually are not at all what you had in mind in the first place.
Tuesday, 19 January 2010 10:23
Bringing the Western Star brand to life
How do you pull off a major sales meeting for nearly 500 key dealers in just six weeks? You work swiftly and you have the benefit of some ofthe best people in the live event and experience marketing business.
Western Star manufactures premium specialty trucks for vocational uses and heavy industry such as coal mining, gravel, oil, lumber and cattle transportation.
The company faced speculation about the future of Western Star. Parent company Daimler Trucks North America wanted to clearly communicate its long-term commitment to Western Star, eliminate potential confusion about the brand positioning and reinvigorate the brand for its sales force and dealers across the United States, Canada and Mexico.
Friday, 08 January 2010 16:43
Visit Tillamook County, Oregon and you'll quickly learn why people are dedicated to cheese – it's a huge part of everyday life.
Take a short drive from Portland on Highway 6 toward the Oregon coast, and you’re in the heart of Tillamook County. Each August thousands come to town for the Tillamook County Fair to find the usual suspects: rides, hot dogs, cotton candy, animals, clowns, fortune tellers and more. But there is something special at the Tillamook County Fair that you can’t find anywhere else – residents who are passionate to their core about the land, cows and the award-winning cheese made right down the street at the Tillamook Cheese Factory.
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