Friday, 08 April 2011 09:10

How color can affect mood, energy and atmosphere at your next event

What do beeswax, russet and regatta have in common? They're three of the year's trendiest colors, according to experts. Event Marketer magazine recently turned to Henry V for advice about how to incorporate color in experiential marketing efforts.

The February 2011 issue explores how agencies and client companies can combine corporate colors with the year's hottest hues, and explains how Henry V and cheese maker Tillamook worked together to incorporate the client's bright cheddar orange in a bold mobile marketing tour. Brighten your next event by adding a splash of color.