Friday, 24 September 2010 09:56

Tillamook Cheese 'Loaf Love Tour' covers a lot of ground

The Tillamook Cheese Loaf Love Tour, a mobile cheddar cheese tasting experience for consumers in eight mostly Western states, has been a huge hit with hungry families and local grocers. Through the first half of the year we have helped Tillamook cover nearly 50,000 miles to reach nearly 300,000 people who have tasted nearly 2,200 pounds of cheese.

The increased awareness has boosted subscriptions to the Tillamook email newsletter by 230 percent and coupon redemption is approximately 20 percent, an almost unprecedented figure in the grocery business. By taking to the streets in a creative way, Henry V has helped Tillamook bring tasty cheese to the people and boost the company's business.