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Wednesday, 16 June 2010 09:24
How to get maximum value for a sponsored public event
Tillamook Cheese assumed the official title sponsorship of the Grilled Cheese Invitational in Los Angeles but didn't want to be perceived as a corporate conglomerate taking over the event.
Tillamook hired Henry V to help the cheese maker participate in the fun festival and get maximum return on investment without changing the existing ethos of the iconic grassroots event.
Read more: Standing Out in a Crowd, Without Stepping on Toes
Monday, 10 May 2010 16:33
Mobile tour brings Tillamook Cheese to the people
When Henry V proposed the renovation of several vintage Volkswagen buses – chopped, lowered and boldly branded – to bring tasty cheese to the people, our clients at Tillamook Cheese thought it was a golden idea.
This month the buses were honored with a Gold Award for Best Vehicle Design at Event Marketer Magazine's annual EX Awards in Chicago.
Tuesday, 04 May 2010 09:23
Pimp My Warehouse: A Venue with Style
Henry V proudly sponsored the 2nd annual International Special Events Society (ISES) Portland, Oregon chapter's "Pimp My Warehouse" event last month.
Thursday, 29 April 2010 17:36
Low overhead events can offer authentic brand experiences
You wouldn't think that two hours in an empty parking lot would make for a great marketing event.
But, when event management companies and their clients get creative they can offer compelling events that are long on authenticity even as they operate low to the ground with limited resources.
Thursday, 29 April 2010 17:05
Last-minute, low-cost events can have huge value
Tillamook Cheese makes great cheese. Southern California marathon runners run. You wouldn't think one has anything to do with the other, which is why the Los Angeles Marathon in March wasn't originally part of the plan for the Loaf Love Tour, Tillamook's nationwide cheese tasting and brand awareness tour.
Read more...
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